Data processing through social networks

We maintain publicly available profiles in social networks. The individual social networks we use can be found below.

Social networks such as Facebook, Twitter, etc. can usually analyze your user behavior comprehensively when you visit their website or a website with integrated social media content (e.g. Like buttons or advertising banners). Visiting our social media presence triggers numerous data protection-related processing operations. In detail:

If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. Under certain circumstances, your personal data may also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, this data is collected, for example, via cookies stored on your device or by recording your IP address.

With the help of the data collected in this way, the operators of the social media portals can create user profiles in which their preferences and interests are stored. This way, you can see interest-based advertising in and out of your social media presence. If you have an account with the respective social network, the interest-based advertising can be displayed on all devices on which you are logged in or logged in.

Please also note that we can not understand all processing processes on the social media portals. Depending on the provider, therefore, further processing operations may be carried out by the operators of the social media portals. Details can be found in the terms of use and privacy policy of the respective social media portals.

Legal basis

Our social media appearances are intended to ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 Para. 1 lit.f GDPR. The analysis processes initiated by the social networks may be based on different legal bases that must be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 Para. 1 lit. a GDPR).

Responsible and asserting rights

If you visit one of our social media sites (e.g. Facebook), we and the operator of the social media platform are responsible for the data processing operations triggered during this visit. In principle, you can exercise your rights (information, correction, deletion, restriction of processing, data portability and complaint) against us as well as claim against the operator of the respective social media portal (e.g. against Facebook).

Please note that despite the joint responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are largely based on the corporate policy of the respective provider.

Retention period

• The data collected directly by us via the social media presence will be deleted from our systems as soon as you request deletion, revoke your consent to storage or the purpose for data storage no longer applies. Saved cookies remain on your end device until you delete them. Mandatory legal provisions - especially retention periods - remain unaffected.
• We have no influence on the storage period of your data, which is stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their privacy policy, see below).